Telegram is an efficient messaging app that was founded by two Russians named Pavel Durov and Nikolai Durov. Pavel Durov is called Mark Zuckerberg of Russia as he has found the country’s biggest social media platform. VK is the first digital product Pavel created, making him a billionaire.
When thinking of creating another messaging app, these brothers had come up with the incredible idea of creating a messaging platform that solely prioritizes the user’s privacy. And they started creating Telegram.
Telegram was first introduced in 2013. In just 72 hours, Telegram has managed to gain around 25 million users and an estimation of 500 million users at the start of 2021. But their popularity didn’t end there. After the crash of Facebook and WhatsApp at the end of 2021, 75 million users joined Telegram within hours.
And due to the privacy policy updates done by Facebook and Whatsapp, users have become more concerned about their privacy. So they have shifted to Telegram, which offers their users much privacy.
With just 500 million active monthly users, Telegram is dwarfed by social media giants like Facebook and Instagram. But we should note that Telegram is not a social media platform. It is a messaging app like Whatsapp which offers much privacy. Considering that, with the limited crowd and advanced features, Telegram might be the best weapon to have in your marketing arsenal.
On the other hand, Telegram is not just any messaging app. It also acts as a social media. Hence, we can call it a hybrid between social media and messaging platforms. The users can message their contacts as well as engage in groups or chats that have no direct connection with them.
This distinguishes Telegram from other common platforms. When it comes to functionality, their rivals like Whatsapp and Signal are no match to Telegram. The developer of this app literally exceeded human imagination and brought incredibly efficient features for marketing purposes.
1. advanced tracking system
Telegram users, like WhatsApp users, may share each other live locations. When the sender is on the move, live locations allow the recipient to track them in real-time for a predetermined period of time. Telegram, on the other hand, allows both parties to establish proximity alerts.
Quando un altro utente si avvicina, Telegram vi avvisa. Ad esempio, è possibile impostare un avviso di prossimità quando l’altro utente si avvicina a noi entro un raggio di 50 metri nel centro commerciale, in modo da iniziare a cercarlo.
2 Schedule Your Messages
Telegram’s one of the most intriguing features is scheduling your messages. You can type your message and enter a specific time at which it has to be sent. This gives the user more freedom on their timeframe. You can prepare your message in the morning and schedule it to be sent in the evening, which will make your life easier.
Another astonishing feature is that you can silence your messages. If you don’t want your message to be notified with notification sounds to the receiver, you can simply long-press the send button instead of tapping on it.
3. creative themes
Telegram consente di personalizzare l’interfaccia della propria app. Per farlo, gli utenti possono scegliere tra una varietà di temi e combinazioni di colori. Questi modificheranno caratteristiche come i colori di sfondo della chat e i messaggi.
Per farlo, scorrete sul menu ad hamburger per andare alle impostazioni di Telegram sul lato sinistro dell’app. Scegliere “Impostazioni” e poi “Impostazioni chat” dal menu a discesa. In questa sezione è possibile scegliere tra diversi temi e schemi di colore, nonché modificare la curva e la dimensione dei caratteri delle caselle di messaggio.
4. edit after sent
Yes, you’ve read it right. Telegram lets you alter, edit or add filters and markings to the pictures you have already sent. You can edit your sent pictures or images by clicking on the edit button that appears after you long-press it. You can then add writings, filters, emojis, or stickers of your liking.
It also offers another intriguing feature: you can send another picture and replace any last sent pictures. This lets you save a lot of time and space for you. You don’t have to get annoyed for getting your chat box clumsy.
5. chat folders
Telegram lets you keep your chats in separate folders as you read it. This saves a lot of time and trouble for its user. Having chats in folders makes it much easier to handle the conversations. You can create your own custom chat folder by heading to Telegram settings and selecting ‘Folders’. You can make as many folders as you like, and you can add personal chats, groups, and channels in them. You can also sort the folders you’ve just made, but the default ‘All chats’ folder will always be at the top.
6. geolocate users
Telegram consente agli utenti di trovare connessioni nella loro zona, se desiderano essere trovati. Questo vi permette di aggiungere istantaneamente qualcuno vicino a voi al vostro elenco di contatti di Telegram senza dover ricordare il suo numero di telefono e salvare manualmente il contatto. Questa funzionalità può essere utilizzata anche per identificare e formare gruppi di persone vicine.
This feature can be found useful for businesses that rely on customers around them. This can help business owners to contact the potential customers in their area. You can find people near you by swiping right to access the menu. Then click on the option ‘Find People Nearby.’ This will show you a list of people who are near you, and you can instantly add them to your list. This is a unique feature that no other messaging apps offer.
7. cloud storage & other features
Telegram consente agli utenti di avere una propria cartella “Messaggi salvati”. È possibile accedervi dalla barra dei menu a sinistra della schermata principale. Gli utenti possono anche conservare qui i messaggi essenziali, come le loro conversazioni, che verranno caricati sul cloud storage di Telegram. La sezione dei messaggi salvati può essere accessibile da qualsiasi dispositivo con l’account acceso, compresi telefono, laptop e tablet.
Telegram’s latest feature is Group Voice Chats which allows users in a group to start and share a group voice chat with all members. Users may, however, leave and rejoin the existing group conversation at any time. To utilize this, go to any of your favorite groups and press the group name. Now choose Start Voice Chat from the hamburger menu on the upper right.
These are a few of the intriguing features that Telegram offers. And one of the major selling points for Telegram is that they are not obliged to give information regarding their users to governments. So, it adds another layer of confidentiality.
Many businesses have adapted to Telegram to expand their reach. Since it is more secure than other apps and it is virtually impossible to get other members’ phone numbers, many business channels are created.
